How we aided Natures Organika to boost their volume of customer acquisition?

Natures Organika is a cutting-edge skin care brand that shocks the congested stock visual media arena with a radical twist on a tried-and-true method, but it required time, work, and ingenuity to build their brand into a profitable business. Although Natures Organika was aware of its significant competitive advantage over rivals, the company’s subscription revenue growth remained flat as a result of its reliance on an erratic sales strategy.

The Objective

The goal of Natures Organika was to remove growth constraints. The reliance on internal sales and the fight for attention in a crowded market of digital design resources were significant obstacles to overcome. Without the burden of account-based marketing and cold calling, Natures Organika was free to concentrate on the factors that genuinely set them apart from their rivals.

The Approach

Digital GenNext created a tailored, entirely digital marketing strategy that combined search engine marketing’s compelling “value right now” urgency with social media advertising’s ability to increase brand recognition.

Using an Alpha-Beta-Gamma campaign structure, Digital GenNext was better able to steal inventory from business rivals like Shutterstock and Getty Images.

Results using Digital GenNext

With the same constancy in revenue every session, Natures Organika continually received greater traffic. By effectively broadcasting to prospects more likely to choose a free fixed-length trial, Digital GenNext was able to cut advertising expenditures that were eating into product margins. Usually, a reduction in volume offsets an increase in cost-efficiency. This is not the case! Users of free trials increased, while advertising expenses decreased.