A group of Skin Care Products- Evancha

Our client has already invested a significant quantity in expanding its market share. They engaged us to boost their conversion rate, or the number of visitors who become paying customers.

To find as many objections as possible and to rank them according to their impact on the business, we examined months’ worth of call center data.

The Opportunity

In the past, women would occasionally take a few pictures at a time on special occasions. Every year, more than 1 trillion pictures are taken. Indeed, a trillion. That’s also roughly how often people can experience self-consciousness about their appearance, and unwelcome skin acne contributes significantly to that unease.

The Challenge

Evancha Products’ profit margins were initially strong, but this resulted in intense rivalry. Some players started the race to the bottom by reducing rates and providing “daily discounts” in an effort to earn a quick buck.

The subject of skin care products is also delicate. Many users don’t want other people to be aware of their need for or use of these services. As a result, it might be challenging to find thorough, honest assessments of what people like and dislike and how to outperform the competition.

The Approach

To gather as much information as we could from the customers who were prepared to give their anonymous opinions, we first performed on-site surveys and advertising surveys. (Yes, it is possible to send emails to people, but you should also inform them that we do not keep track of which email addresses finished which surveys when they complete them online.)

After that, we went “mystery shopping”: At that moment, you phone the client’s establishment and learn about the procedure—in this example, the skin care products—from the perspective of a frequent customer. This entails interacting with the call centre, the receptionist, the staff at the clinic, touring the spaces, and using the services. Although time-consuming, it is immensely beneficial for coming up with testable ideas for prospective improvements.

In order to uncover as many objections as possible, rank them according to how they would affect business, and create test ideas for remedies, we also evaluated months’ worth of salon data.

Results with Digital GenNext

Our efforts yielded a return on investment of nearly 475%. Digital GenNextincreased the conversion rates of both previously underperforming and successful user categories by focusing on both desktop and mobile traffic