Since its inception, social media has seen significant transformation. It started out as a way for friends and family to interact, but over time it developed into a significant marketplace for businesses to offer their products and services. Although social media marketing for businesses has developed and matured, there are still some common myths and misunderstandings about it as a marketing tool. In today’s blog post, we’ll dispel some of the most widespread myths on social networking.
1. Video marketing is becoming more popular-
As a content strategy, video marketing has grown in popularity over the past few years. This has been made possible by the development of mobile technology and quick mobile internet. Video streaming is made feasible by these two elements from any location. Stories is currently the most popular feature on Facebook and Instagram.
After watching a video on social media, two-thirds of millennial users of the platform said they interacted with a brand. Additionally, more than 75% of companies that use video marketing experience a return on their investment.
2- Your content marketing should be centered on your goods and services-
Does producing a brochure qualify as “content marketing”? To receive praise from the audience, your work must be original, creative, and educational.
3- None of my clients are sociable, and only kids utilize social media-
Do you think that millennials and members of Generation Z are the only ones that use social media? Think about your stance again. Approximately 2.39 billion people used social media globally in 2019.
Most Baby Boomers who use the internet also have a social media account—82 percent of them. Their preferred social media sites are Facebook and LinkedIn. They are 19% more likely to share content than previous generations are. They are the least likely to use a smartphone to browse social media or make purchases, despite this.
In addition to posting about their families on Facebook and using LinkedIn to look for job opportunities, 54% of Boomers watch video content. As they become more accustomed to social media, baby boomers are adopting it at a faster rate.
Nowadays, it seems like there is a social network for anything and everyone. Your brand will probably resonate with its audience on at least one social media platform.
4- Social media will take the place of email-
Red herrings like “(blank) is dead”) are tiresome, and this one is by far the most ridiculous. It’s challenging to see email disappearing given that you require an email to sign up for any social network. Furthermore, social media belongs to the same strategic category as email because it is primarily used as a loyalty play. Both are used to keep your name in people’s thoughts who have given you their permission. Social media and email are complementary methods rather than competing ones.
5- Negative comments ought to be disregarded-
When it comes to social media, it is a spectator sport. Because thousands of other customers and potential customers are watching with popcorn in their laps, it’s not about making the irritated customer happy (although that would be wonderful). Instead, it’s about making sure that your brand is remembered for listening and caring. Immediately reply to every comment, positive or unfavorable.
6- It’s okay If You Don’t Have A Plan-
It’s usually a good idea to plan ahead while using social media. Your editing schedule should be prepared one month in advance.
Explain who your target audience is. What platforms is my audience using? Also, “Which channels does my audience use?”
then determine which capabilities on each social media network will aid you in achieving your goals (like the ability to target paid ads so specifically on Facebook).
How do you describe anything to someone who wishes to speak with us?
7. Hashtags Must Be Used In Every Post-
The goal of hashtags is to connect related topics of discussion. They can help you locate customers who are enthusiastic about your brand. While having a hashtag for an event is great, such as a webinar or trade show, don’t be overly enthused if it doesn’t go viral.
8. Your social media involvement will soar if you ask your friends and family to “Like” every post-
You cannot anticipate that your mother and uncle will comment on each Facebook post you publish. Although it might seem like you see a lot of posts that your friends or family members like, Facebook and other social networks use slightly more complicated algorithms to choose which posts to display.
You’ll need a range of people connecting with it on social media to get your content to appear in people’s news feeds – both to increase your reach and to appear in people’s news feeds.
To encourage greater discussion and brand recognition, encourage your followers to Like, comment, or share your posts rather than only asking your friends and family to do so.
9- Social media is used to draw in new customers-
Most of the people you interact with on social media are already your customers. 84 percent of Facebook page fans of businesses are either present or former customers, according to DDB research. Of course, they are. What we actually like, we “like.” Recognize that using social media is essentially like preaching to the choir. Because of this, social media becomes, in my opinion, more of a play for client loyalty and retention than for new client acquisition.
10. Social media platforms lack sufficient content-
Social media’s problem is that it moves at a dizzying pace. It’s possible that what is uploaded today won’t be recalled the next day. This is frequently perceived as a challenge: “I don’t have enough content to post. You might also just frequently reuse or reshare good content. 91 percent of marketers believe their company reuses content across several social media channels, according to a research.
Even if you later repurpose or repost your material, it will nearly always be beneficial if the subject it addresses is evergreen. This does not suggest that you share the same link and commentary every day, but if a few weeks have gone and you still want to promote something, go ahead. Simply do your committed followers a favor and include a new interesting tidbit of information in your update.